GumGum is in Search for a Global CMO
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GumGum is in search of a Global CMO
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Who we are
THE OPPORTUNITY
THE ROLE
QUALIFICATIONS
BENEFITS & PERKS
MORE INFO
The leader in contextual intelligence: AI-backed, high-impact and turnkey ad solutions in brand suitable environments. GumGum is a pre-IPO global technology and media company specializing in contextual intelligence in the advertising industry. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place display and video ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact and standard ad formats, GumGum’s advertising solutions deliver industry leading efficiency, accuracy and performance.
Our investors
Meet our team
Board of investors
Mark Suster
General Partner Upfront Ventures
David Yoo
Operating Partner NewView Capital
Melissa Daniels
Managing Director Morgan Stanley, Expansion Capital
Lisa Licht
Global Marketing Advisor
Carey Kim
Managing Director Cherng Family Trust (CFT) (Board observer)
Creative Gallery
Our team
Phil Schraeder
Chief Executive Officer
Ken Weiner
Chief Technology Officer
Patrick Gildea
Chief Financial Officer
Kelly Battelle
Chief People Officer
Ben Plomion
Chief Growth Officer
Vaibhav Puranik
SVP, Engineering
Travis O'Neil
SVP, Operations
Adam Schenkel
SVP, Global Commercial Development
CONTACT
The opportunity
More accurate
A Dentsu Aegis Network study, overseen by a third party researcher, demonstrated that Verity™ identifies relevant page content more accurately than leading competitors.
69%
Competitor A
Competitor B
Competitor C
GumGum Verity™
View Dentsu study
GumGum enjoyed its best year in 2020 as more clients looked for alternatives to cookie-based targeting. Our contextual intelligence engine is privacy ready and future proof. With over a decade of experience in machine learning expertise, GumGum is uniquely positioned in the industry as the leader of contextual intelligence, with our contextual advertising far outperforming our competitors. We are experiencing double digit growth and believe that we can be a $1BN company in the next 2 to 3 years. We are very excited about the future and looking for a seasoned executive who can accelerate our growth, leading to an IPO or strategic acquisition. We are seeking a seasoned Global Chief Marketing Officer (CMO). Reporting to the CEO Phil Schraeder, this executive will be responsible for telling the GumGum story and driving product marketing efforts that build brand equity and enterprise value. In this brand-new role, the CMO will serve as the strategic storyteller for GumGum and will communicate to a variety of constituents that include clients, reporters, analysts and investors. Our vision is nothing short of becoming the undisputed go-to partner for contextual advertising solutions globally.
$1BN
Oversee marketing and branding efforts that educate marketers about the uniqueness and efficacy of the GumGum suite of products.
Ensure that all advertising and branding efforts integrate seamlessly with PR and event initiatives and reflect the vision, values and aesthetic sensibilities of GumGum. We are aiming to own 20% share of voice in the area of contextual advertising.
The role
Differentiate GumGum from others by illustrating how our contextual intelligence Verity™ outperforms competitive solutions. According to a Dentsu independent study, we are the #1 provider of contextual intelligence solutions domestically.
Develop value propositions that are compelling, differentiated and validated to defined Total Available Market (TAM) segments and Ideal Client Profile (ICP). We have two businesses: media and data processing.
Lead global marketing and corporate communications team. Oversee a full team of marketers supporting revenue driving campaigns, operations and design. We currently have offices in the US, Canada, UK, Japan and are aiming to accelerate our global footprint in the next 12 months.
Represent GumGum at industry events and senior client meetings. In addition the CMO will speak on behalf of GumGum to reporters and industry analysts.
Qualifications + desired profile
20-25 years of experience with marketing, in a technology environment. Advertising technology experience is required. Experience leading companies to an IPO or experience managing marketing teams for public companies. Demonstrated success as an executive with proven ability to build and lead creative, collaborative teams; mentor team members; and link performance to overall business objectives. Ability to lead and communicate cross-functionally with sales, product/engineering and other departments. Be an empathetic, results focused leader who can persuade world-class talent to join us. We believe in a culture of performance and ongoing feedback. Have been a key part of a tight-knit leadership team. Personally value leading by example, working transparently and having huge dreams. Experience with determining product-market fit and delivering products to market.
Master’s in Business Administration (MBA) degree preferred. Experience in video, OTT/CTV highly preferred. Ability to travel domestically and internationally in late 2021 and 2022 (~15% of the time). International experience preferred but not required.
Qualifications
Desired Profile
Flexible time off and work schedule Commuter perks Incredible work/life balance with a collaborative and friendly work space Team building lunches and events, and monthly company celebrations Opportunities to pursue business related side projects and yearly Hackathon Highly encouraged to contribute to open source software, including our own open source software GumGum Gives Back volunteering opportunities
Executive compensation and stock incentive program Competitive health, vision and dental benefits Healthcare and dependent care FSA Employer-matched 401(k) plan Paid parental leave Fitness reimbursement and wellness workshops Discounted Pet Health Program
Benefits & perks
“I’m excited to be working with and collaborating with a CMO who will tell our unique GumGum story and drive product marketing efforts to help us stand out.” - Phil Schraeder, CEO
Thoughtful We listen to understand different perspectives, show everyone respect and relentlessly seek solutions for our clients. Agility Having AGILITY to be quick, nimble and change direction gracefully while maintaining control. Grit Showing GRIT. We bring energy and perseverance to everything we do.
Our values
What makes us unique
"Marketing is critical to the success of our commercial teams. I look forward to partnering with the CMO and accelerating our growth." - Ben Plomion, CGO
“For me, it’s essential for our CMO to understand our technological expertise, offerings and product solutions to successfully position us in the market.” - Ken Weiner, CTO
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Marketing at GumGum
Why we need you
Marketing highlights
GumGum Contextual Insider
Consumers First • IAB
BMW Branded Case Study
Cookie Crumbling Mountain
We Bring Cannes to You
Target Creative Gallery
Get in touch!
Chief Growth Officer ben@gumgum.com (310) 570 5401
recruiting @gumgum.com
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